Precisely

A TED Talk by Dan Ariely that I found on Trizle. How often do you think this happens to us?  How often are we slanted in one direction or another by information design?

A certain employer from my past should read this.  I always used to cringe when he would talk about getting eyes on our client’s products.

I am not sure at all that Microsoft will get a win in Windows 7 because of this ad, but it is pretty good.  The ad and Windows 7 that is.

“You can have the world’s greatest features (e.g., the Zune, the Palm Pre), but you will see the SUCK-SUCK unless you make your prospects/customers feel good/happy/awesome/[insert-any-positive-emotion-here].”

I agree 100%, but also know something that many marketers/brand experts fail to remember.  If the product has “suck-suck” you can only cover it with great marketing for so long.

• No, I didn’t watch the VMA’s
• Yes, I feel a little sorry for Taylor
• Yes, Kanye is an ass… or is he?

I like this short write up on the effects of Kanye’s newest outburst.  If Ms. Swift can get over the onstage humiliation and look at dollars she has a reason to be happy.  Of course if I were Taylor Swift I wouldn’t care about more money, I would just want to dent Kanye’s skull with my new award.  Either way… interesting read.