Precisely

I am not sure at all that Microsoft will get a win in Windows 7 because of this ad, but it is pretty good.  The ad and Windows 7 that is.

“You can have the world’s greatest features (e.g., the Zune, the Palm Pre), but you will see the SUCK-SUCK unless you make your prospects/customers feel good/happy/awesome/[insert-any-positive-emotion-here].”

I agree 100%, but also know something that many marketers/brand experts fail to remember.  If the product has “suck-suck” you can only cover it with great marketing for so long.

“P&G invests heavily in innovation, outspends the competition in R&D, and targets emerging markets with growth potential. But to execute, P&G is redoubling emphasis on its culture and values.”